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Diverse Candidates Demand Career Growth Opportunities

Diverse Candidates Demand Career Growth Opportunities

March 03, 2008

Employers need to be sensitive to the unique issues that can influence the career decisions of ethnically diverse job candidates, particularly when it comes to factors beyond salary and benefits.

Monster’s recent study on recruiting and retaining a diverse workforce – “A Changing Landscape: The Effect of Age, Gender and Ethnicity on Career Decisions” – looks the commonalities and key differences across different employee groups. Human resources and diversity professionals can use this information to gain insight for building recruitment and retention programs.

Growth opportunities

While employees of all backgrounds tend to define the criteria for a worthwhile job opportunity in similar ways, employees from ethnically diverse backgrounds (primarily defined to include African-Americans, Hispanics and Asian-Americans) have additional concerns that dramatically affect their career decisions.

In particular, diverse employees place a greater weight on finding a job with growth potential than Caucasian employees. Ethnically diverse employees, especially African-Americans, are more likely than Caucasians to emphasize the importance of career development, whether through training or promotion, when considering a new job.

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The following key trends emerged from the Monster study:

- 41% of ethnically diverse employees take into account whether the company is part of a growing industry, whereas 25% of Caucasians select this as a deal-maker.

- African-Americans (80%) are more likely than Caucasians (63%) to feel opportunities to move up in an organization are important when deciding to accept a new job (that is, rated 8, 9, or 10 on a 10-point scale, where 1 means not important and 10 means extremely important).

- African-Americans (79%) feel more strongly than Caucasians (64%) about the importance of training and continued learning (8-10 on the same 10-point scale).

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