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Women's Purchasing Power

Nicole Crimaldi | Ms. Career Girl

June 17, 2010

The 90 second video below by shows that female consumers make a majority of purchasing decisions in comparison to men.

70% of new businesses are started by women
85% of all brand purchases are made by women
     – 91% of new homes
     – 80% of health care
     – 93% food
     – 65% new cars
     – 93% over-the-counter meds
• Yet 91% of women feel advertisers don’t understand them…
• Perhaps this is because only 3% of creative directors are women.

Although I knew females were powerful consumers, this video shows just how powerful we are. Pretty incredible isn’t it? After watching this video I thought to myself, “what DON’T we women do?”

If women are making 80%+ of buying decisions, where are all the guys? And, why are there not more female creative directors?!

This article was originally published on


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