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Recruiting and Marketing Are Top Benefits of Social Media

Recruiting and Marketing Are Top Benefits of Social Media

HR Focus

January 04, 2010

Employers are already seeing benefits from the use of social media such as Linkedln, Facebook, Twitter, and blogs. Finding good candidates for jobs is a leading benefit cited by respondents to the HRfocus Social Media Survey. Other plusses include marketing and communications benefits for organizations. While there are challenges and a number of respondents are just getting started, social media have great appeal and it looks like they are here to stay.

What organizations are doing and how well it is working (or not) was a goal of our research. We learned about the social media of choice, and respondents shared specifics about how they are proceeding with implementing and managing social media.

Having a policy to control the use of these media is important, and the story on page 2 provides some examples.


Among the 40 respondents to the survey, Linkedln is by far the most commonly used social media application in workplaces, in use at 82.8 percent of respondents’ organizations (see Tables 1 and 2).

Linkedln is the leading social media in nearly every breakout group except for government/education/nonprofit, where just half of respondents are using it and all respondents use Facebook (see Table 1).

Facebook was the second most popular social medium overall, with 65.5 percent of all respondents reporting its use. Facebook also tied for “first place” in use among some breakout categories of respondents. For instance, 80 percent of organizations with 51 to 100 FTEs use both Linkedln and Facebook (see Table 2).

The least popular choice is MySpace, with just 10.3 percent of respondents reporting workplace use. This makes sense given the more personal orientation of that medium.

Twitter is the most recent social medium and is most popular among small organizations (75 percent of the organizations with less than 50 FTEs are using it), and it is a popular choice at government/ education/nonprofit organizations (75 percent), professional services firms (such as law and accounting; 62.5 percent), and media/ publishing companies (50 percent).

Poll: How do you feel about crying at work?

Poll: How do you feel about crying at work?