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Maybe Gen Y Isn’t So Different After All?

Maybe Gen Y Isn’t So Different After All?

Lance Haun | Rehaul

December 19, 2009

Brazen Careerist released a list of the top 50 companies for Gen Y. I was initially excited to see if there was a shake up or perhaps some cool newer companies who were doing some really innovative things with their employment brand, benefits and the like. Take a look at this mind blowing list though. Count me as just a tad disappointed with the top ten:

  • 1. NBC Universal, Inc.
  • 2. PepsiCo Inc.
  • 3. Nestlé USA, Inc.
  • 4. Google, Inc.
  • 5. Citigroup, Inc.
  • 6. Procter & Gamble Co.
  • 7. Johnson & Johnson
  • 8. Grant Thornton LLP
  • 9. AECOM Corporation
  • 10. Merrill Lynch & Co, Inc.

Wow, these came out of nowhere, right? With the exception of Google, any of Gen Y’s parents could have been employed at any one of these places 20 years ago (and they might have made the top lists back then with the exception of AECOM). Why did this list resemble a lot of other lists of “top companies”? When I asked PayScale (who provided and analyzed data for Brazen Careerist) about the methodology, here’s what Dr. Al Lee, Director of Quantitative Analysis had to say:

We arrived at the methodology in consultation between Penelope Trunk/Brazen Careerist and the compensation/demographics experts at PayScale.

Our goal was to identify large companies that may be attractive to Gen Y job seekers who are college graduates.

Even though there are many excellent small companies, we focused on large companies (ones that employ more than ~2,500 bachelors graduates) because these are companies where many Gen Y workers may eventually find jobs.

The criteria were derived based on Penelope Trunk’s research and assessments into what Gen Y is looking for.

Those criteria were: percentage of Gen Y employees, total cash compensation of those Gen Y’ers, gender balance and green score. When you leave out any company under 2,500 employees, you basically end up compiling a list of places that have the most Gen Y’ers with some very arbitrary quantitative criteria (Penelope Trunk’s spirited defense aside) to try to justify a ranking system.


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